The business has delivered two million meals to over 80,000 customers in just over 18 months and is set for substantive growth following the cash injection.
Founded in 2017 by by Adrienne and Gordon Macaulay borne from frustration in finding a meal solution for Gordon’s mother, Gordon noted;
“Traditional meal delivery services we saw were both very expensive and suffered from slow delivery. Parsley Box have reinvented the service by offering next day delivery and a wide range of meals for customers just like my mother.”
The investment was led by Mobeus (www.mobeus.co.uk), who have a successful track record investing in consumer brands. Amit Hindocha, Investment partner commented:
“Mobeus were impressed with the growth rate that Parsley Box has achieved in a very short time and the real need for a quality elderly nutrition brand for this growing demographic.
“The brand allows Parsley Box customers to remain independent and in their own home while freeing them from the time-consuming preparation of meals”
Move Fresh is a shareholder in the business and helped incubate the brand, providing strategic, technology and logistics infrastructure. Kevin Dorren has been appointed Chairman and Bob Henry from Mobeus will be joining the board of directors.