New Warehouse Facility

After a strong year of growth in 2025, Move Fresh has expanded into an additional site to support capacity requirements for 2026 and beyond.

The site is a few minutes from our main operation, fully integrated into our existing systems, and of course set up for food, drink and health D2C fulfilment.

It gives us additional storage and pick / pack capacity as volumes grow with racking optimised for euro and standard pallets.

If you’re a D2C brand shipping more than 100 orders a day then we’d love to help with your growth plans and save you money. Reach out to us here to see how.

New Warehouse Facility Read More »

Stop Late Dispatches from Damaging Your Reviews: How a Scalable 3PL Delivers On Time

When a customer leaves a one-star review, it’s rarely because they didn’t like the product. More often, it’s because it didn’t arrive when promised.

For D2C food, drink, and health brands, delivery timing isn’t just logistics — it’s part of your brand promise. And when your fulfilment operation starts slipping, it doesn’t take long before your customer reviews (and acquisition cost) suffer.

If you’re struggling with late dispatches, missed SLAs or overwhelmed warehouse capacity, here’s what’s likely going wrong and how the right 3PL can help you fix it fast.

Why Late Dispatches Happen (and Keep Happening)

Most delays aren’t about bad luck. They’re about bad systems. Here’s what causes repeat lateness:

  • Manual pick-and-pack processes that can’t handle order volume

  • Poor carrier logic assigning the wrong courier to the wrong parcel

  • Lack of surge capacity during promos, product drops or peak season

  • Disconnected tech that doesn’t talk to your storefront

The result? A cascade of operational pressure that shows up on your Trustpilot page.

The Cost of a Missed Dispatch

Late deliveries don’t just irritate customers — they hurt your business:

  • 📉 Negative reviews damage your reputation and conversions

  • 💸 Refunds and reships eat into already-tight margins

  • ⏳ Customer service teams get bogged down in chasing couriers

  • 🔁 Churn increases and lifetime value drops

In categories like chilled food, alcohol, or subscription wellness, reliability means retention.

What a Scalable 3PL Does Differently

A high-performing 3PL isn’t just a warehouse. It’s a partner that keeps your delivery promise.

At Move Fresh, we help D2C brands stop late dispatches through:

✅ Order speed & accuracy
  • Automated picking workflows reduce human error

  • Custom pack lines for chilled, ambient and mixed orders

  • SLAs built for same-day dispatch, every day

✅ Carrier logic engine
  • Multi-carrier network optimised by parcel weight, postcode and delivery type

  • Next-day and timed services configured to your brand’s needs

  • Carrier rules engine that chooses the best service per order

✅ Scale without stress
  • Flexible workforce and infrastructure that flex with order spikes

  • Proven onboarding of brands just weeks before Black Friday (e.g. BrewDog)Move Fresh Presentation…

  • Transparent SLA reporting via your brand’s dedicated WMS dashboard

✅ Integrated systems
  • Rapid integration with Shopify, WooCommerce, Magento, Amazon and more

  • Live stock visibility, pick times and carrier scan events

  • No need to chase status — your team can see everything in one place

Real Brands, Real Results

When Parsley Box needed to protect delivery timing as they scaled, Move Fresh became a core part of their customer promise: “high quality, tasty meals delivered to your door in a timely manner” — even as volumes surged.

BrewDog, onboarding just weeks from peak, required fast tech integrations and reliable delivery for thousands of orders. All launched and stabilised in record time.

Don’t Let Fulfilment Be Your Bottleneck

Your customers expect Prime-level speed, and they’re not wrong. If you want to deliver exceptional CX, you need a fulfilment partner that treats dispatch timing as seriously as you do.

Move Fresh is a 3PL designed for fast, flexible and food-safe delivery, helping D2C brands grow without putting their reviews (or margins) at risk.

🚚 Ready to stop late dispatches?

Book a fulfilment audit or talk to our team about building a fulfilment operation that scales with your brand — not against it.

Stop Late Dispatches from Damaging Your Reviews: How a Scalable 3PL Delivers On Time Read More »

Why Your D2C Brand Is Losing Customers at the Delivery Stage – and How a 3PL Can Fix It

The Hidden Cost of Delivery Failures

D2C buyers have high expectations: fast, flexible delivery, perfect presentation, and zero excuses. But when internal fulfilment or the wrong 3PL drops the ball, here’s what can go wrong:

  • Late or missed deliveries lead to frustration and refunds.

  • Inaccurate orders damage trust and create costly customer service tickets.

  • Inconsistent packaging undermines your brand story.

  • Lack of visibility leaves your team flying blind.

Poor fulfilment doesn’t just create inconvenience — it erodes the brand experience you’ve invested so much in building.

What a Food & Drink-Specific 3PL Does Differently

At Move Fresh, we specialise in high-performance fulfilment for D2C food, drink and health brands. We’re not a generalist warehouse — we’re built for the nuances of this sector:

  • Chilled & frozen capabilities with temperature-controlled delivery

  • Expiry date management, FIFO rotation, and full traceability

  • Custom branded packaging, personalisation, and gifting workflows

  • Carrier logic engine to pick the best value delivery method per order

  • Realtime dashboard access and WMS integration for visibility

We’ve helped brands like Parsley Box and BrewDog scale their fulfilment without compromising quality — even through peak season transitions.

Signs Your Current Fulfilment Isn’t Working

If any of these issues feel familiar, it might be time to reassess your set-up:

  • You’re regularly compensating for missed SLAs or poor delivery performance

  • Customer reviews mention “late” or “damaged” deliveries

  • Ops and support teams are overwhelmed with fulfilment fire-fighting

  • You’re scaling fast but your warehouse can’t flex

How Move Fresh Helps You Retain More Customers

We act as an extension of your brand — not just a pick-and-pack provider. Here’s how we protect your reputation and enhance CX:

Speed & Accuracy
Multi-carrier optimisation and food-grade SLAs mean reliable next-day delivery that hits your customer promises.

Brand Consistency
From custom inserts to chilled pack layout, every box reflects your brand’s value.

Tech-Integrated
With integrations into Shopify, WooCommerce, Magento and custom stacks, we provide full transparency and flexibility.

Proven Track Record
We’ve onboarded enterprise D2C brands in weeks and scaled alongside them through Black Friday, EOY, and peak season chaos.

Don’t Let Fulfilment Be Your Weakest Link

Your product is brilliant. Your marketing is dialled in. But if you’re losing customers after checkout, your fulfilment needs attention.

Move Fresh is built for D2C brands like yours — food, drink and health specialists who need speed, control, and care in every delivery.

📦 Ready to stop losing customers at the delivery stage?

Book a Fulfilment Audit or talk to our team about scaling your D2C operations with confidence.

Why Your D2C Brand Is Losing Customers at the Delivery Stage – and How a 3PL Can Fix It Read More »

Suspended Duty Warehouse Service

Specialising in food & drink D2C fulfilment means having the expertise and business processes to deliver a full service to our clients. Being big fans of making tech work to reduce cost and deliver efficiency, we have been working on tech and operations solutions to support our suspended duty service for our alcohol clients.

With our own HMRC approved warehouse, we have embedded suspended duty processes in our WMS for both our clients and ourselves. With visibility on EMCS movements to our site, full transparency and detailed reporting through our WMS and API, clients have access to the real-time info they need for compliance and finance requirements.

Screenshot of the Move Fresh WSD portal displaying CRN 5 details, including declaration status, release information, product name, and quantity.

Keen to maximise cash-flow benefits for our clients we optimise time in duty suspended for client portfolios. We have built a robust and compliant approach to track goods moving from bulk storage to pick lanes, underpinned by real-time reporting and automated W5D submissions through the HMRC API – again fully visible to clients to manage their deferment commitments.

A worker in a warehouse wearing a reflective safety vest scans a wine bottle while holding it in one hand and a scanning device in the other.

Our SKU and product management has been updated to include fields for duty management including HMRC tax type, ABV and volume of liquids. All accessible 24-7 via our WMS client portal.

Want to find out more and to see if we can help with your D2C suspended duty requirements then get in touch.

Suspended Duty Warehouse Service Read More »

Windsor Framework Update

The Windsor Framework covers shipping to Northern Ireland from the rest of the UK. UK Internal Market Movement Scheme declarations are required in some cases. There are four classes of movement covered by the framework:

  • C2C where the shipper and recipient are both consumers
  • C2B where a consumer is shipping to a business
  • B2C where a business is shipping to a consumer
  • B2B where the shipper and recipient are both businesses

The last two movement types are the most relevant for Move Fresh clients. Taking B2C first, there is no requirement for a movement declaration even if the consumer is having the goods delivered to a business address, for example their workplace.

A declaration is required for B2B however. There are three parts to ensuring your shipments are delivered smoothly.

First, you should register under the UK Internal Market Scheme here:
https://www.gov.uk/guidance/apply-for-authorisation-for-the-uk-internal-market-scheme-if-you-bring-goods-into-northern-ireland

Once you have your registration number please supply it to us, and we can then include it in the electronic declaration to ensure your goods go into the Green Lane for rapid movement into Northern Ireland.

Secondly, you need to identify which of your orders are B2B. Note that we cannot do this from the address as some consumers may want their orders delivered to their workplace.

  • On Shopify our integration will mark orders as B2B if there is a business associated with the order.
  • API clients should set the customer_type to “business” as described in the documentation
  • For all other platforms please contact your account manager

Orders that are set to B2B on our platform will have an icon showing on the order page.

Finally, the Customs Details section on the Product page for each product needs to be completed. This can either be completed manually, uploaded from Excel or CSV, created through the API or imported from your store. For each product we need:

  • Customs Value – note this is not necessarily the sale price
  • HS Code – sometimes called the commodity code, use the UK code not the Northern Ireland (EU) code
  • Country of Origin – where the product is from, according to the relevant rules of origin

This should all be in place for 30 September 2024. Please contact us if you have any questions or need any help.

Windsor Framework Update Read More »

Zapier jigsaw

Zapier Launched

Move Fresh can now be integrated with more than 6,000 apps, all available with just a few clicks thanks to Zapier. Zapier is a platform that allows you to easily connect your apps using simple workflows.

We are now supporting:

  • 265 different ecommerce platforms
  • Amazon, eBay and other marketplaces
  • 280 form apps including Google Forms and Typeform
  • Google Sheets
  • Over 6,000 other apps!

Pretty much any product you can think of that can generate an order can now be linked into our Warehouse Management System and built into a Zapier workflow.

If you want to explore what is available take a look at https://zapier.com/apps

Zapier Launched Read More »

DHL and Move Fresh Partnership

Ewan Reid spoke with DHL about how our partnership technology provides reliability and transparency for our clients.

DHL have been our main delivery partner since 2010 and have provided a good service at a competitive price. They also have great support for food and drink clients, including an ability to handle liquids, alcohol along with chilled and frozen.

The full case study and interview is on the DHL website:

Watch the full interview.

DHL and Move Fresh Partnership Read More »

Parcelforce driver with van

Parcelforce joining our courier network

We’re delighted to announce that we can now offer Parcelforce to our clients as an additional courier option. Parcelforce have some unique capabilities.

They are owned by Royal Mail and have great access to the Post Office network. It’s usually much more convenient for customers to be able to pick up from their local Post Office rather than having to go to a more remote courier depot.

Parcelforce are one of the small number of couriers who have an age verification service which is important for clients selling alcohol.

They are also a great choice for consignments. You can ship a consignment of up to 15 parcels to the same address and benefit from a reduced consignment rate.

For even bigger deliveries they have a partnership with Palletways for pallets. This is currently our only service for pallet shipments.

Finally, Parcelforce have a Sunday delivery option which is useful if you want to offer delivery to your customers every day of the week to fit in with their lifestyles.

You can use our Courier Rules Engine to select Parcelforce automatically for your shipments where they are the best option.

Parcelforce joining our courier network Read More »

BRC Food Certificated

BRC Provisional Grade A

We are delighted to announce that we had a British Retail Consortium food inspection on August 10, 2023 and we were awarded a provisional grade A.

“We are delighted to have our work recognised by the inspector”, said Alistair Bottomley, Environment and Quality Manager. “It took nearly a year to implement all of the systems and we feel that the work resulted in some big improvements to our systems.”

The BRC standard is one of the most popular food certification standards in the world and is recognised and required by all of the major British supermarkets.

We will update this story when the certificate is officially issued.

BRC Provisional Grade A Read More »